Tuesday, 27 May 2014

10 ways to improve the return on your savings


Fed up with low interest rates on your savings? Then go down the pub and earn 11% interest by handing your money to one of the biggest companies operating pubs in the UK. It's just one of the more exotic ways that savers, desperate to earn more on their cash, can now pick up a better return.
Britain's biggest financial advice group, Hargreaves Lansdown, has opened a new service that lets small savers buy high-interest corporatebonds that pay rates far above those available from accounts at the high street banks. The retail bonds of pub company Enterprise Inns, for example, are paying interest of 11.2% – and assuming it doesn't go bust, you'll be paid the interest, and your capital back at maturity. Bonds in Halifax, now owned by Lloyds Bank, are paying 9%, while insurance company Aviva is paying 8.3%. Even Goldman Sachs is paying a "coupon" of 6.5%.
With the third anniversary of the 0.5% base rate coming up in March, and predictions that interest rates won't rise for another two or even three years, it is hardly surprising that squeezed savers are seeking out new homes for their cash. But what are the risks involved when savers leave the comfort of a standard deposit account?
Here we highlight the many different ways that savers can receive more on their savings – as well as the risks involved. How about premium bonds, and the £1m monthly prize they offer? Or the dividends worth as much as 8% a year on shares bought direct from a stockbroker? Or an equity income fund, where the fund manager buys lots of shares to diversify the risk, and which pay an income of around 4%-4.5% a year.
Or perhaps you could join one of the growing "peer-to-peer" websites where you cut out the bank and lend your money directly to individuals and businesses. Interest rates paid to investors average 6% to 8%, and have gone as high as 11%.
But all these options involve taking risk. Corporate bonds, such as those of Enterprise Inns or Aviva, are only as good as the company that stands behind them. If Enterprise Inns goes bust, savers could see their capital wiped out.
So what if you'd prefer to play safe and leave your money in a fully-protected deposit account? What can you do to squeeze out the best return? We highlight the best-paying cash Isas as the first step for savers seeking a high tax-free return. And if you're happy to lock your money away for longer, we name the best fixed-rate accounts.
Here are 10 ways you might consider to make your money go further.
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1. Single corporate bonds

Income 1.5% to 11%
The deal If you buy a corporate bond, you are buying a promise from a company that it will pay you a fixed level of interest each year, plus return all your capital at the end of the term.
Retail bond table
The big risk is whether the company will go bust and default on its payments. You can buy a bond when it is first issued by the company, or in the market, where they are traded like shares. Currently, one of the highest yielders among big British companies with "retail" bonds is Enterprise Inns, which is yielding 11% on a bond maturing in six years and 10 months. But the debt-laden pub group has seen its shares halve over the past year, and the business is under intense pressure, so that 11% may not be secure.
Further down the risk scale, an Aviva bond pays 8.23% a year, but it's another 14 years and nine months before it matures. A good bet might be Lloyds Bank, which has a bond maturing in three years and one month, which is paying 5.5% a year.
Less of a bet might be the Italian government – you can buy its (sterling-denominated) bonds and earn 7% interest. But the tie-in is 16 years. You're betting on Mario Monti making sure the Italians pay up.
Security None. If the company goes bust, you could lose all your money.
Advantages Much better rates than deposit accounts. If the bond has more than five years to maturity, you can put it in a tax-free Isa. Minimuminvestments are usually no more than £100. You can access your cash during the term by selling the bond, although you will only get the market value – which could be more or less than the total you originally put in. Ideally, you will want to keep it until it matures.
Drawbacks The risk of defaults and "haircuts". You may lose some of your capital if you sell before the maturity date (although you could make some, too). Bonds trade on the money markets, and their prices rise and fall according to demand. If the markets believe interest rates are going to rise, the capital value of the bond is likely to fall.
How to invest Easier than you think. Retail broker Hargreaves Lansdown has a service for small investors who want to buy (it has 700 on offer) – go to hl.co.uk to open an account, although dealing is by telephone only. Costs are 1% of the trade, minimum £20, maximum £50. Additional costs for putting it into an Isa. Lots of other similar deals – the London Stock Exchange has a "locate a broker" page on its website. Major retail brokers include Barclays StockbrokersAlliance Trust SavingsHalifax SharedealingSelftradethe Share Centre andTD Waterhouse.

2. Cash Isas

Income Look for rates of 3% (easy access) or 4% (fixed)
The deal The rules allow everybody over 16 to put up to £5,340 (for the tax year 2011-2012) in to a deposit account where the interest earned is tax free, called an Individual Savings Account. You can also put another £5,340 into a tax-free stocks and shares Isa, but you must be over 18. Most banks and building societies offer a cash Isa, but shop around for the best deal. Also be prepared to move your old Isa money across to the latest best-payer.
Nationwide signNationwide offers the best rate on a standard cash Isa. Photograph: Retuers
There are two types of cash Isa – those that pay a variable rate and those that are fixed. The fixed ones pay a higher interest rate, but if you take your money out before the fixed term, you may suffer penalties.
Currently the best rate on a standard cash Isa is from Nationwide building society, at 3.1%, although it's an online only deal, and the minimum deposit is £1,000. After that Cheshire BS pays 3.06%, Newcastle BS and the AA pay 3.05%, while ING and M&S are on 3%. Always look out for a fall in headline rates – Nationwide promises 3.1% only until 31 January 2013.
If you're happy to lock your money away, the best deals fixed over one year are Aldermore at 3.35%, with Metro Bank and Leeds BS at 3.25%. The Halifax and the Post Office are paying 3.7% respectively on their two- and three-year fixed rate Isas. NatWest is offering the highest fixed interest rates if you transfer from other providers. The bank will pay preferential rates to those switching Isa providers – 3.35% if they lock in for one year, 3.9% for two years and 4.2% for three years. Minimum transfer is £1,000 and applications must be received by 29 February.
Security The Financial Services Compensation Scheme provides cover for deposits up to £85,000. This is per person, per authorised firm. So if you have more than £85,000, spread the money around different providers.
Advantages Income is tax free. Minimum deposit is often £1, rarely above £1,000. You can transfer past Isas with relative ease.
Drawbacks Best deals often include one-year only bonus. Interest rates on many cash Isas drop in later years. Rates can be worse than non-Isa accounts. You can only put £5,340 into a cash Isa each year.
How to invest Look at the Guardian Money best buy tables or onmoneyfacts.co.uk for more information.

3. Fixed-rate bonds

Income 3.5% to 4.6%
The deal These are the savings accounts from banks and building societies that pay the highest rates of interest, but only if you lock your money away for two to five years.
The capital is guaranteed (and backed by the FSCS) and the rates can be attractive. The risk is that you need the money before the bond matures. Cashing in a bond early usually results in stiff penalties.
The longer you are willing to lock the money away, the better rate you receive. Currently, the best short-term fixed rate bonds, where you can't access the money for a year, come from First Save (3.6%), Aldermore (3.55%) and Investec (3.55%). If you prefer a better-known name, Bank of Scotland has a one-year bond at 3.3% on a minimum deposit of £2,000.
Once you move to a three-year lock-in, the rates improve markedly. Clydesdale Bank and Yorkshire Bank (both part of the same group) have a three-year fixed-rate bond paying 4.1%, available in branch and online, while both Saga and Halifax have online-only deals paying 4% for three years.
The highest interest rate, 4.65%, is paid on the five-year bond from BM Savings. If you're unfamiliar with the name, the BM stands for Birmingham Midshires and ultimately it's part of the Lloyds Bank group. It is available online or by phone on 0845 602 2828. But watch out for the early withdrawal charge, which can range from 90 to 365 days' interest on the amount withdrawn. "It may result in you getting back less than originally deposited," BM says.
Other long-term fixed-rate deals include the AA (4.6%), Saga (4.5%) and State Bank of India (4.5%).
If you have already used up your cash Isa allowance, and you don't want to lock the rest of your money away in a fixed-rate bond, another alternative is the Investec High 5 and High 10 accounts. These promise to pay the average interest rate of the top five and top ten best-buy accounts as published by Moneyfacts, so your account should always pay a good rate. Currently, it would give you a rate of either 3.17% or 3.11%. The catch? You need to deposit a minimum of £25,000. Nationwide has a Champion Saver account that aggregates the five highest branch-based interest rates from a group of eight high street banks, but currently that only results in an interest rate of 2.01%.
Security FSCS covers depositers up to £85,000 per person per firm. Note that Yorkshire and Clydesdale Bank are covered by the same banking licence, so any balances held by customers at both banks are combined for the purposes of FSCS compensation. In other words, don't have more than a combined £85,000, per person, at Yorkshire and Clydesdale banks.
Advantages Much better rates than instant access. Minimum deposit often £1, rarely above £1,000.
Drawbacks Early withdrawal charges. If interest rates bounce back from their historic lows, you may find your cash is locked into an account paying a relatively low rate of interest.
How to invest The best rates tend to be offered by specialist providers, usually without a high street presence. You'll have to do it all online or by post. Many deals are only available for a short offer period. Keep an eye out for new deals in the Guardian Money and moneyfacts.co.uk best buy tables.

4. Inflation-linked bonds

Income The retail prices index (RPI) plus a small bonus.
pile of banknotesIf inflation soars, you're in the money. Photograph: Simon Crisp
The deal National Savings & Investments has withdrawn its bond, leaving only the Post Officeoffering a deal for now. Its inflation-linked bond Issue 4 is open until 29 March at the latest, and might be withdrawn before then. It pays RPI plus 0.25% a year if you hold it for three years, and RPI plus 0.5% a year if held for five years. If RPI stays at the current level, 3.9%, that suggests a return of 4.15%-4.4%. But that's a very big if. Most economists expect RPI to fall further during 2012.
Security FSCS covers depositers up to £85,000. The Post Office product is sold by Bank of Ireland UK.
Advantages Your money will be protected from inflation. Your initial capital is guaranteed. If inflation soars (and some say quantitative easing must lead to price inflation) then you're in the money. Minimum deposit is just £500.
Drawbacks Inflation is heading down, economists say – the CBI's central forecast is 3.5% in 2012, falling to 3% in 2013. Other say it could plummet to 2% by early 2013. At that level, the bond will be paying less than many instant-access cash Isa accounts. Money in the Post Office account does not roll up; so if you deposit £10,000 and inflation is 5% in year one, then 4% in year two, your deposit rises to £10,500 then £10,900, not £10,500 then £10,920. A "breakage" charge if you need the money early, means you may not get back as much as you deposited. Like other non-Isa products, returns are taxable at your marginal rate.
How to invest Online at postoffice.co.uk or call 0800 169 7500. If you'd rather wait for National Savings to re-open its deal, you can pre-register at nsandi.com
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5. Corporate bond fund

Income From 3.5% to 6.5%
The deal The fund manager spreads the risk of buying a single corporate bond by investing in a spread of different bonds. Table-topping Old Mutual Corporate Bond fund currently yields 4.6% and has given investors a total return (yield-plus-capital gain) of 70% over the past three years. Others have managed just 10-20% over three years. One rule of thumb is that the higher the yield on offer, the higher the level of risk.
Security The FSCS covers investors up to £50,000 for mismanagement but not for underperformance.
Advantages The idea (not that it always works in practice) is that you earn a decent return, plus pick up a little bit of capital appreciation. The funds are less risky than single corporate bonds. They tend to have 50-60 different bonds in the portfolio, so a single default doesn't wipe you out. You can put up to £10,680 in a tax-free investment Isa .
Drawbacks Fees, fees and fees. Your yield is reduced by around 2% every year by the cost of employing the manager and the commission to the adviser or dealer. And diversification doesn't mean they don't get it wrong; some bond managers were hugely into the bonds of banks going into the financial crisis, and lost a lot of money.
How to invest Do-it-yourself on fund platforms such as Fidelity Funds Network or Hargreaves Lansdown Vantage, or through discount brokers such as Chelsea Financial Services. Minimum investments typically £1,000 or £50 per month.
Expect to pay a small initial charge plus 1.5%-2% a year. Trustnet.co.ukis a good source of fund performance information.
Alternatively, use an adviser to select a fund for you, but the initial charge may be much higher. Go to unbiased.co.uk to find an independent adviser.

6. Gilts

Income Around 0.4% to 3.3%
The deal Gilts are the name given to the bonds issued by the UK government to finance our national debt. They pay a fixed rate of interest twice a year (the "coupon") and return the capital on the maturity date of the bond. Ones that are maturing in two years are currently paying only 0.4% interest, ones maturing in 10 years are paying 2.2%. Hold for 30 years and you crawl up to 3.3% interest.
Greek riot policeRiots in Greece: gilts are only as secure as the government is. Photograph: AP
Security Not covered by the FSCS. It depends on how safe you think the government is; the Greeks will only pay 30-50% of the money back on maturity after the "haircut".
This week Moody's put the UK government on "negative outlook" ahead of a possible downgrade, but we're still a long way off Greece's "junk" rating.
Advantages The Treasury has never defaulted on its bonds. Anyway, it can print money to pay you back, if necessary. If we're in for a decade of Japan-style deflation, they will be good value (but not many people think that). You can put them in an Isa, so long as they are five years from maturity.
Drawbacks The financial crisis has sent yields to near-historic lows – great if you've been holding gilts, not so great if you're buying them now. Quantitative easing (buying of gilts) should keep yields down.
If you sell before maturity, you may not get back all your capital. Gilts are bought and sold on the stock market where their price can go up or down.
Most fund managers think that gilts are currently overpriced.
How to invest Gilts can be bought in units of £100. You can no longer buy them from the Post Office or National Savings, but you can buy through a stockbroker, or through the government's Debt Management Office Retail Purchase and Sale Service.

7. Premium bonds

Income Around 1% to 1.5%. Or £1m if you win the big one.
The deal Only available from National Savings & Investments and, right now, it's not particularly attractive. NS&I says average payout is equal to 1.5%. In reality, it's closer to 1%, argues moneysavingexpert.com's Martin Lewis.
Bruce ForsythBruce Forsyth with Ernie in 1962. Photograph: ITV / Rex Features
Security The £85,000 FSCS net applies. An individual can put in £30,000 maximum, so all savings are guaranteed.
Advantages The income is tax-free. You can buy bonds with a minimum £100. Every month one bond holder picks up the £1m prize – but there are 23m bonds, so don't hold your breath.
Drawbacks The odds of winning are just 24,000 to one. The majority of people will win much less than the published 1.5% interest rate, says Martin Lewis, who has a premium bond prize probability calculator on his site. It suggests that someone buying £1,000-worth will win nothing over the first year and only £50 over five years.
How to invest Apply online at nsandi.com or call 0500 500 000. You can also buy at the Post Office.

8. Dividends from shares

Income 3% to 8%
The deal Companies make profits and share them out as dividends-per-share. Most stocks in the FTSE 100 pay out dividends worth 3-4%. But shares go up and down in value, and companies can axe their dividends.
In the FTSE 100, the highest paying company is currently RSA, yielding 8%, with insurers Aviva (7.2%) and Standard Life (5.7%) also close to the top. At the other end of the table, Next yields 2.9%, while BP is on 4.2%. But these are a snapshots – there is no guarantee that if you buy RSA today, you will receive a dividend worth 8%. The figure is worked out on the current share price compared with the last dividend. There are no guarantees about the next dividend.
Security None. Shares are not covered by the FSCS.
Advantages Choose the right company, and you could earn a decent dividend plus a rise in the share price.
Drawbacks A high yield figure may appear attractive, but it may also be a sign that the market thinks the company won't pay the dividend. The company you invest in may go bust and you will lose all your money. Far-fetched? Remember Northern Rock.
How to invest Do it yourself cheaply through an online share dealer (see corporate bonds). If you have £50,000 or more to invest, a private client stockbroker will put together a portfolio. More information atwww.apcims.co.uk

9. Equity income funds

Income 3.5% to 6%
The deal Fund managers put together a portfolio of 50-100 dividend-paying shares and attempts to hit a target return, usually in the 3.5% to 4.5% region. The idea is that they also pick companies whose share price will grow, so you enjoy a double whammy of capital growth and rising income. But it doesn't always work out that way.
Neil WoodfordNeil Woodford's Invesco fund is riding high. Photograph: Jim Winslet
Currently the top-performing UK equity income fund, Unicorn UK Income, is up 129% over three years and is yielding 4.5%. Henderson, JO Hambro, Standard Life and Aberdeen all have strongly performing UK equity income funds. But the variation is huge – at the other end of the table, Newton Higher Income has risen by only 29.5%, although it yields 6.8%.
The biggest income fund in Britain is Invesco Perpetual Income and its near-mirror High Income fund, run by Neil Woodford, with £20bn under management. They are yielding around 3.8%, and after slipping down the performance tables are now riding high again, respectively ranked second and third out of 104 funds in the sector.
Don't limit yourself to UK shares. There are a growing number of funds that aim for a 3-4% income from shares overseas, even in Asia, traditionally a growth rather than income market. For example, Fidelity recently launched a Global Dividend fund which is targeting an income yield of around 4% a year. Or buy a fund-of-funds which diversifies even more by investing in lots of different portfolios (although watch out for fees). For example, HSBC's World Selection Income Portfolio brings together a range of more than 20 corporate bond and equity income funds under one umbrella.
Many financial advisers recommend equity income funds even if you do not actually need to take the income each year, and choose instead to accumulate it within the fund. The total return on an equity income fund often outstrips the total return on growth funds.
What they don't tend to recommend are investment trusts, which don't pay them commission. Yet there are plenty of trusts with an income-orientation, such as Acorn Income, which has given a capital return of 210% in the past three years and currently yields 3.7%.
Security The FSCS can pay compensation up to a maximum of £50,000 to consumers who lose money because of bad or misleading advice, negligent management of investments, misrepresentation or fraud, and the firm concerned has gone out of business and can't return your investments or money owed. It will not pay compensation for losses arising solely from investment performance.
Advantages If stockmarkets rise, you will enjoy capital growth. On some valuation measures, the London stock market is looking cheap compared to history.
Drawbacks Fees. You lose 1.5% to 2% a year to the manager, adviser, custodian, etc. Shares are inherently risky – pick the wrong time to invest and the wrong fund, and you'll soon be out of pocket. Actively-managed funds rarely outperform index funds over the longer term.
How to invest You can buy direct from the providers, but they still (annoyingly) levy the same fees as if you go through an adviser. Many advisers will discount the initial charge (cutting it from 5% to below 1%) and may rebate some of the annual commission. Popular do-it-yourself fund supermarkets include h-l.co.ukFidelity's FundsNetwork (where you can choose from 1,200 funds) and Alliance Trust Savings. Buying an investment trust is like buying a share – go through a share dealer (see Dividends from shares). For information on performance of income funds, use trustnet.co.uk.

10. Peer-to-peer lending

Income 5% to 10%
The deal Websites that cut out banks by putting people with money to lend in touch with those wanting to borrow. The biggest is Zopa, which has channelled £160m. It says the average achieved by lenders is 6.2% after fees but before bad debt. The default rate is projected at 0.5%, cutting the typical return to 5.7%. You can lend from £10 upwards, and choose the level of risk you're happy with. Zopa risk-bands the borrowers from A to C. You also choose whether you want to lend over 36 or 60 months. A loan to a borrower rated A* over 36 months will give a return of 5.5% gross before bad debts, while a loan to a C borrower is at 10.1% gross. If you lend £500 or more, your money is spread across at least 50 borrowers.
Funding Circle applies the same idea as Zopa, but lends your money to businesses rather than individuals, with £24m committed since its launch in 2010. Its average gross yield is 8.3%, default rate around 0.2%. The site projects a more cautious bad debt rate of 0.6% to 3.3%. It deducts a 1% fee. A-rated customers pay around 7.3%; C customers 9.4%.
Security These sites are not covered by the Financial Services Compensation Scheme. If a borrower defaults, you lose your capital.
Advantages Potentially great interest rates. A model that efficiently uses the internet to strip out the costs and profits of banks. At Funding Circle, a sense that you are contributing to the economy.
Drawbacks Still a relatively new business concept. You will be tying up your money for several years. No compensation scheme.
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Tuesday, 20 May 2014

10 Tips for a Strong Start Make sure you have a clear vision and plan--and that you stick to them. BY BRAD SUGARS

To help this process, here are 10 essential things you need to know about running a successful business. Use it as a checklist to make sure your thinking and your business plan are on the right track, or if you need to get more information, strategic education or clarity for yourself on your overall vision, your market, or your product or service.
  1. Offer what people want to buy, not just what you want to sell. Too often, people jump into a business built around a product or service they think will be successful, rather than one that is already proven to have a market.

    What do I mean?

    Instead of creating and selling a new sports shoe with the latest trendy design and materials, you'd be much better off from a business perspective to focus on shoe category generally (a proven category because which people buy shoes every day) and then focus more specifically on the niche of high performance sports shoes, (which you may even sell in a section of a shoe retail outlet). Better to have a small slice of a large category than a large slice of no market at all.
     
  2. Get cash flowing ASAP. Cash flow is the lifeblood of business, and is absolutely essential to feed bottom-line profits. So you need to find ways to jump start cash flow immediately.

    How do you do that? In a professional services business, you can ask for deposits on work up-front, with balances due on delivery.

    You can do the same in retail, especially on high-ticket or specialty item and position it as an added value and a way to insure delivery by a specific date.

    To read more visit MSE Meeting Rooms website-  http://www.msemeetingrooms.co.uk

    You can also add value to generic items by creating private labels, and develop continuity programs where customers pay an up-front monthly fee to insure delivery or availability of items they will buy on a repeat basis. Of course, the key is to make sure there is little or no gap between when you pay for labor, stock inventory and when you actually get paid. Ideally, you'll find ways to get money up front, and your cash gap will never be an issue.
  3. Always find new ways to keep costs low. All the cash flow in the world is worthless if it's not positive cash flow, which means you have to bring in more cash than you pay out.

    To do this, you need to keep your costs and expenses low. We've touched on this before, especially in terms of outfitting a startup. The main idea is to never pay retail , and look for used or gently used items to furnish your office or your retail space.

    Paying vendors up front also gives you leverage for negotiating better prices. Especially in this economic environment, where credit is at a premium, vendors are more willing than ever to find creative ways to finance transactions, and that is a trend will likely continue over time.

    So do some extra work and research now to discover how owners and vendors are finding ways to work out deals, and you just may hit on whole new ways of doing business.
     
  4. When planning, always overestimate expenses and underestimate revenues. I was trained as an accountant, so the numbers side of business is part of my entrepreneurial DNA, and was also a big part of my early business education.

    That said, I've never seen a startup business where expenses were at least 30 percent more than initially planned or anticipated, and revenues are at least that much less.

    Being conservative in your numbers doesn't mean you are willing to accept those numbers, it just means you are arming yourself with information you can work with and work over. It means you can gauge the kinds of efforts and activities you will need to put into sales and marketing.
     
  5. Focus on sales and marketing manically. In business, nothing happens until a sale is made. From the jump, you'll need to find a good way to get leads, convert leads into sales, and make sure you keep getting repeat sales from your customers.

    The way to do this is to find or create a marketing and sales funnel system that you can work, test, measure; one that anyone in your company can utilize.

    Too many entrepreneurs focus on getting their brand right before they start to generate leads. That is exactly the wrong way to go about business. Leads are always more important than your brand, so don't waste money getting your brand right at the expense of spending that same money to buy new customers.

    To book a training room in London visit MSE Meeting Rooms London http://www.msemeetingrooms.co.uk

    Soon, you'll discover you can build your brand from the ground up, versus spending years and hundred of thousands of dollars building it from the top down. Don't presume you'll even survive that long, because without leads, you won't!
     
  6. Find ways to exponentially increase profits. In business, there are five drivers that impact profits. If you can master them while keeping your costs in check, you will run a successful business.

    It's as simple as getting more leads, converting more leads into customers, increasing the number of times those customers buy from you, increasing the average price point of your sales and increasing your profit margins.

    Do any one of those, while also keeping costs down, you will see more profits. Do all of them and you will see your business really take off.
     
  7. Test and measure everything. You can't change what you don't measure, and you can't tell if a program or strategy is working if you are not faithfully testing, measuring and tracking your results.

    Another way to look at this is to think in terms of doctors. Most like to get baseline stats of your heart rate, blood pressure and breathing before they delve into identifying symptoms or recommending corrective courses of action.

    The same is true in your business. Why keep literally throwing money away on an ad campaign that costs thousands of dollars but doesn't bring any people through the door?
     
  8. Accept that learning more equals earning more. If you've never run a million dollar business, you don't know how to start a business--simple as that.

    But you can learn to run one, even if it is your million dollar business you are building from the ground up.

    However, you need to accept right now that learning always comes before "earning" (except in the dictionary). You'll need to be committed to learning as much as you can about sales and marketing and operations if you want to have a truly success business.

    Once you do that, however, the sky is the limit. Knowing and applying those simple fundamentals in a highly leveraged way is one of the reasons many top executives and entrepreneurs earn so much.

    Identify those areas and you then can decide to learn it yourself or hire an expert and learn as much as you can from that person--because you never know when you can run across a distinction in thinking or a strategy that can really take you and your business to a new level of success.
     
  9. Don't discount, add value. Whenever you discount, you are taking money directly out of your pocket and directly from your bottom-line profit. So don't do it. Instead, create added value propositions all the way up and down your product or service line.

    Whatever the industry is, look to hold your price points, increase your margins with the low-cost or no-cost extras and any kind of freemium offerings.

    In the end, those little things won't cost you a lot, but will build up tremendous goodwill and word-of-mouth with your customers and customer base.
     
  10. Get a coach. Even if you don't get a business coach at first to help you and guide you in your planning and operation, get someone who is objective and outside of your business you can rely on for nitty gritty business advice and to hold you accountable to getting results.

Thursday, 15 May 2014

How to Give a Great Presentation: Timeless Advice from a Legendary Adman, 1981 by Maria Popova


                                “No speech was ever too short.”
Take, for instance, the art of a great presentation. Roman and Raphaelson offer a concise, precise plan:
How to Organize a Presentation
Organizing a presentation is a combination of clear thinking (the pyramid principle, for example) and clear communications (points that follow here).
The setting is most likely a conference room. It’s a business environment. Everything you say, everything you show, every device you use, must move you toward your objectives in a businesslike fashion.
  1. Keep things simple — keep them on target
    Start with specific, written objectives — and a strategy. You need a theme to give your presentation unity and direction, and to fix your purpose in your audience’s mind. Make it a simple theme, easy to remember, and open with it, using a headline to state it.
    Tie every element in your presentation to the theme. If you’re using charts, put your theme all by itself on one chart and place it where it will be visible throughout the presentation. This keeps the people in your audience — sometimes sleepy, often distracted, always with lots on their minds — focused on your theme (and message).
  2. Tell your audience where you’re going
    Show an agenda that lists the points you are going to cover. Describe the structure of your presentation, and say how long it will take. Estimate time conservatively — err on the long side rather than the short side. A presentation that is promised for twenty minutes and goes twenty-five seems like an eternity. The same thing promised for thirty minutes seems short in twenty-five, crisp and businesslike. 
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  1. Throughout the meeting, refer to the agenda to keep your audience on track. Prepare a presentation book the audience can keep, and tell them at the start that you’ll give them copies after the meeting. This will relieve them from taking voluminous notes (instead of listening), so you’ll get their full attention. Do everything that’s been asked — and a little more. Be precise and complete in covering what was requested. If you cannot cover some point or other, say so and say why.
  2. Think headlines, not labels
    Presenters often have impressive data on their charts, but fail to extract what the data shows, so the audience doesn’t understand what the numbers prove. What does your data say? Headings on charts should tell the audience how to think about the numbers. … Use headings to establish your main points. Guide the audience by numbering them on charts or slides, telling people how many you have. 
  1. Involve the audience
    Look for interesting visual devices to present dry, routine materials. A little creativity goes a long way. New computer programs make it easy to do colorful things with pie charts and bar charts. Newsmagazines hire top artists to make their charts interesting and clear. USA Today is particularly adept at charts, and runs at least one every day in the lower left-hand corner of the front page. Study the techniques of these publications — and borrow from them.
    Think of ways to involve your audience. Play games with them. Invite people to guess the answers to questions, or to predict the results of research — before you reveal them.
    Try to add something extra, something unexpected. It demonstrates more than routine interest. You might play tape recordings of customers describing your audience’s product, or quote a relevant passage from a speech your audience’s chief executive made years ago, or show an excerpt from yesterday’s TV news that illuminates or reinforces an important point.
  2. Finish strong
    ‘Oh, give me something to remember you by’ goes the song. As soon as you’ve gone, your audience is likely to turn its attention to other things — perhaps to presentations competitive to yours. Leave something to remember you by.
    Don’t let a meeting drift off into trivia. Close with a summary and a strong restatement of your proposition or recommendation. For major presentations, look for a memorable, dramatic close — something visual, perhaps a small gift that symbolizes your main point.
    Keep your promise about how much time you’ll take. Running longer than you said you would at the outset shows a lack of discipline.
    Presenters often sprout wings and fly when confronted with an audience. They expand, tell anecdotes — and hate to sit down. If what you’ve written is exactly on time in rehearsal, you’ll probably run over in performance. If you’ve been allotted twenty minutes, write for fifteen.
An additional section explores “speeches that make a point” with several tips:
  1. Frame the subject with a point of view
    Some cynics maintain that the subliminal title of every speech is ‘How to Be More Like Me.’ While your audience might not look forward to a speech that actually had such a title, good speeches nearly always express a strongly held personal point of view.
    […]
    Ideas that you believe in make good speeches. Tom Peters, author of In Search of Excellence, advises not to accept any topic that you don’t feel strongly about: ‘Stick to topics you care deeply about, and don’t keep your passion buttoned inside your vest. An audience’s biggest turn-on is the speaker’s obvious enthusiasm.’
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  1. Start fast
    It may be ‘an honor and a privilege’ to have been invited to speak, but that is not what people came to hear. Plunge into what you want to say. The occasion may require some pro forma opening courtesies, but keep them as short as possible.
    […]
    Start with that single point you want your audience to take away, then conclude with a memorable way for them to do so. Don’t just repeat it (‘As I said at the beginning of this talk …’) but find a vivid image to register the point.
  2. Write your speech to be spoken
    Don’t think of it as an oration. Think of it as a conversation with a friend.
    […]
    Read aloud the draft of your speech, and edit it until it sounds like you talking naturally. Ghostwriters can help, but your speech must ultimately reflect you. Never deliver a speech drafted by someone else before you have revised it to sound like you.
  3. Leave them thinking
    A great speech is one that inspires the audience to think about a subject from a fresh perspective. It helps a lot if you have the credibility, if the audience perceives that you are speaking from personal knowledge.
  4. No speech was ever too short
    On your way out after a speech, do you remember ever thinking it was good — but a little too short? Most good talks take less than twenty minutes. Consider what you have so often had to sit through, and how much better it could have been said in few words.
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